Fundraising in a Digital World
George Knight shares his advice on how to fundraising in a digital world.
Digital transformation is reshaping the charity sector, and fundraising is no different. Embracing digital tools can revolutionise the way charities connect with donors, execute campaigns, and measure impact.
Digital transformation offers numerous opportunities for growth. From LinkedIn networking, to creating dynamic digital communities, technology enables charities to broaden their reach, and drive deeper engagement.
But how do we know what changes to consider?
Where to invest?: Limited budgets and competing priorities can make investing in digital infrastructure difficult for many charities.
What skills do we need?: Many charities are still building their digital expertise, requiring focused training and upskilling.
How to create change?: Established practices can sometimes create inertia. Leaders and teams may hesitate to embrace new technologies or approaches.
Learning from leaders and mentors around the sector is a safe way to make changes that have been tried and tested, allowing you to move forward with confidence.
Five Tips
Start Small and Scale
Don’t feel the need to overhaul everything at once. Begin with one digital initiative, such as launching a single social media campaign, and scale up based on results.
Leverage Analytics
Use data to understand donor behaviour and measure campaign success. Select key metrics and monitor how they change over time.
Digital Communities
Build and nurture online communities to foster trust and engagement. Platforms like Reddit, Facebook and Twitch can help you find new organic donor relationships.
Invest in Skills Training
Equip your team with digital knowledge through workshops, online courses, conferences or mentorships.
Embrace Personalisation
Use digital tools to deliver personalised donor experiences, such as tailored emails or targeted social media ads. Make your donors feel special.
Innovation, Impact and Inspiration – DSC’s annual Fundraising Now conference returns for 2025!
Fundraising Now is your one-stop conference for fundraising innovation, impact and inspiration. By strategically embracing innovation, you can ensure your charities missions resonate deeply, securing the support you need in a rapidly evolving world.
Join us for a day of expert-led sessions, practical workshops, and networking opportunities that will inspire and empower you to achieve the impact your charity needs in 2025 and beyond.
