The Ultimate Guide to Marketing Your Charity 2025 - Online conference on Thursday 12 June

Welcome to The Ultimate Guide to Marketing Your Charity

A charity’s marketing function is vital to the overall success of the charity in achieving its aims by helping to raise awareness, attract supporters and volunteers and increase donations. But with many charities facing challenges such as limited resources, supporter fatigue and increased competition, it can be difficult to reach your goals.

Furthermore, the use of AI is increasingly becoming more prevalent, so it is vital you know how to utilise this to market your charity effectively.

By attending The Ultimate Guide to Marketing Your Charity, you will gain practical advice, guidance and tips to utilise AI in marketing, reach your intended audience, stand out in a crowded marketplace and create impactful content.

A mix of expert-led sessions, breakout sessions and networking sessions with fellow attendees will help you stay up to date on trends and best-practice in the ever-changing world of charity marketing.

Who should attend?

This conference is for anyone involved in their charity’s marketing.

The conference will include useful information for those whose specialisation and day job is marketing, as well as those without a formal marketing background that find themselves involved or even in charge of marketing their charity.

The conference will be especially relevant to:

• Heads of Marketing
• Marketing Managers
• Social Media Managers and Leads
• Communication Managers and Leads
• Digital Marketing Officers

What’s included in the price?

• Attendance to the online conference, keynote session, session talks and networking session
• Access to all presentations and handouts after the event
• Recordings of all sessions accessible after event
• Digital copy of Social Media for Voluntary Organisations

Agenda

09:30 – Welcome

Join us for introductions, housekeeping rules.

09:35 – Keynote: Steve Allman, Charity Coach and Consultant.

Session description coming soon.

10:15 – Utilising AI to Market Your Charity

Artificial Intelligence is transforming charity marketing, offering new ways to create content, personalise donor engagement, and optimise campaign performance. However, navigating the AI landscape can be overwhelming, and data privacy remains a key concern. This session will provide a practical, no-nonsense guide to integrating AI into your charity’s marketing strategy effectively and ethically.

What the session will cover:

• Understanding AI’s Role in Charity Marketing
• Choosing the Right AI Platform
• How to Use AI in Charity Marketing
• How NOT to Use AI: Common Pitfalls & Ethical Considerations
• Data Privacy & Compliance: Keeping Donor Data Secure

Key Takeaways:

• A clear understanding of how AI can support your charity’s marketing strategy
• Actionable steps to integrate AI into your campaigns effectively and ethically
• Awareness of the risks and how to manage them
• Practical tips on keeping data safe while using AI

Speaker: Clare Martin, Founder, Blue Cactus Digital.

11:00 – Coffee Break

11:15 – The Changing Landscape of Social Media Platforms
As the social media landscape is changing, many charities are reassessing the platforms they use and altering their social media strategy. The change from Twitter to X has had a big impact due to X’s controversial nature with users and organisations searching for platforms that align with their values and mission. Whether you are considering a platform shift, refocus or want to optimise your current strategy, this session will give you insights and practical tips to navigate the changing digital space.

Join us for this engaging panel discussion as we discuss:

• Opportunities of emerging platforms such as BlueSky
• Why some charities are leaving X
• How to align your social media strategy with your audience and mission
• Platform specific pros and cons to help you make informed decisions
• How to navigate the shifting terrain

12:00 – Breakout sessions. Choose from one of three breakout sessions on the topics below. More information on each session to follow.

Session A: Digital Marketing
In an ever-increasing digital age, digital marketing is essential for charities. Using data-driven decisions, digital marketing enables you to reach a wide audience efficiently and effectively, build awareness, maximise your impact and facilitate donations. In this session, we look at the key actions your charity needs to be taking to stay ahead.

Session B: Email Marketing

Email marketing isn’t new but as our inboxes are constantly flooded with offers and information, it is essential to get your email marketing right. In this session, we will discuss:

• Tips and tricks to increase your open rate
• How to make your email stand out
• Storytelling to create engagement
• Segmenting your audience
• How to measure success

Session C: How to Attract Gen Z to your Cause

Your supporter base is key to your charity thriving, whether that’s support for raising awareness, getting their employer involved, taking part in a challenge event or general donations. But to survive for the future, your charity needs to engage with and gain support from Gen Z. This session looks at how to do this through social media, giving you key insights and practical actions.

12:45 – Lunch

13:30 – Everyone Included: Building Accessible Communications

Ensuring your communication is accessible for all is extremely important. It can help build trust in your brand and demonstrates your commitment to accessibility. In this session, we’ll explore how to ensure your charity’s communications are inclusive and accessible to all. We’ll look at website content, social media posts and the importance of alt text, email campaigns, design and printed material.

We will go through practical actions and discuss best practice to ensure your communication is fully accessible. This session will be relevant to those wanting to evaluate their current communications as well as those who already have a specific goal to enhance the accessibility and effectiveness of their messaging.

14:15– Breakout sessions. Choose one of three breakout sessions on the topics below. More information on each session to follow.

Session A: Making the Most out of your Data
Used correctly, data is a very powerful insight and plays a big role in the success of your marketing. This session will discuss the tools and techniques for collecting, analysing, and applying data insights to enhance marketing efforts. We’ll also look at integrating your communications with your CRM system and why this is important.

Session B: Building Long-Term Collaborative Relationships

Collaborations with businesses, influencers, or other nonprofits can introduce your charity to new audiences, enhance your campaigns and have greater impact to the messages you put out. In this session, we will look at:

• How to identify potential partners
• The key aspects to creating successful collaborative relationships
• What to do when it goes wrong
• Taking the next step in the collaboration

Session C: Storytelling for Impact

Charities have vital stories to tell and can be key in increasing support for your cause and gaining loyalty from your supporters. This session looks at how to tell stories for maximum impact and the various methods this can be done through.

15:00 – Coffee Break and Networking

You will be put in breakout rooms so you can have the opportunity to talk with other delegates over a cuppa and share tips and knowledge.

15:30 – Building Brands and Creating Compelling Campaigns
With the challenge of a competitive and crowded marketplace, charities need to know the most effective techniques to connect with their audience so they can achieve their charitable goals. In this session, we hear from a brand expert on how to create and build a powerful brand that resonates with your target audience. We will also discuss how to create compelling campaigns that inspire your supporters to take meaningful action.

Through practical advice and best practices, this session will equip you with invaluable tools to enhance your charity’s brand and stand out.

16:15 – Closing remarks

16:30  – Conference ends

Speaker biographies are here.

Prices

Early bird: deadline Wednesday 30 April

• Band A: £139
• Band B: £149
• Band C: £169

Regular price bands from Thursday 1 May

• Band A: £149
• Band B: £159
• Band C: £179