Direct and digital marketing, Marketing & communications, Marketing
DSC Insight Seminar: Making a Massive Impact with your Marketing
The DSC Insight Seminar series is a group of three-hour seminars that cover key topics for those working in the third sector. Each session will provide insights to support the work of your charity, your own development, and the skills of those who work with you.
In this DSC Insight Seminar: Making a Massive Impact with your Marketing, you will explore the skills, tools and knowledge required to develop and execute marketing strategies that drive impact.
In this seminar, you will:
- Understand the key elements of impactful marketing campaigns.
- Learn about different marketing channels and strategies.
- Hear from guests, and discuss with fellow attendees, stories and best practices on marketing effectively.
Book (digital copy) included: Speed Read: Storytelling for Impact
Who should sign up?
Marketing managers, communication officers, digital marketers, and anyone else involved in marketing within the charity sector.
Agenda
10.00 – Enter the meeting room and get ready to start.
10.05 – Welcome and opening remarks: Introduction by the chair, house rules and setting the tone for the seminar.
Chair: Annette Lewis, Director of Services, DSC
10.10 – Keynote: The Power of high-impact marketing: Hear from an expert in charity marketing and making an impact.
Speaker: tbc
10.50 – Refreshment and screen break
11.00 – Workshop: Leveraging social media for maximum impact: An interactive workshop looking at social media to help decide platform selection, content creation, engagement tactics, and analytics to create impact with your social media marketing strategy.
Speaker: George Knight, Training Consultant, DSC
12.00 – Refreshment and screen break
12.10 – Panel discussion: Key elements of successful and unsuccessful marketing campaigns: Panelists from various charity organisations will discuss what works and does not work in impactful marketing campaigns.
Panellists: tbc
12.55 – Closing remarks: Final closing remarks and post-seminar follow-up.
13.00 – Seminar ends.
Please note the programme is subject to change.
Free spaces available
This course is available free, as part of our funding programme from City Bridge Foundation, for small-income London-based charities. Find out more here.
By placing this order you agree to DSC's terms and conditions:
Terms and conditions
