How to Create Compelling Social Media Content

One-day course

Digital book included: Social Media for Voluntary Organisations (published April 2025)

In this training, we will explore how to create posts and campaigns on social media. Showcasing your brand on social media is important, and it can help you build authentic relationships connecting you to your beneficiaries and donors.

We will look at posting on: YouTube, LinkedIn, Instagram, Facebook, TikTok, X and more. We will learn how to create both simple and more complex social posts. We will explore the difference between portrait and horizontal video, using hooks and being proactive with social media campaigns.

Who should attend?

For anybody responsible for social media or content. You might be a marketing manager wanting to learn what’s so good about YouTube, a fundraiser who wants to create better videos, or you may just want to make sure you are reaching the most people you could be. This course is aimed at a beginner to intermediate level.

Outcomes

• Understanding of different social media platforms
• Skills for creating compelling content
• Ability to write hooks that encourage action
• Insight into building social media campaigns

What will it cover?

• Deep dive of the different social media platforms
• Use of templates in Canva
• Creating photos and videos
• Using written content on social media
• Analysing your social media metrics
• Creation of social media campaigns
• Automation of social media

Trainer: George Knight, DSC