Social Media – for voluntary organisations

Social media has become an increasingly important means of connecting with the world around us.

Watch this space for more details – Publishes spring 2025

Social Media for voluntary organisations is a realistic and easy-to-follow guide to planning, implementing and evaluating a social media strategy. It will help you craft engaging campaigns and posts that get seen and heard above the noise, that get shared across networks, amplifying your message, increasing your reach and building your community.

Who should buy this book?

Aimed at small and medium organisations that want to improve their social media engagement and reach, as well as those who are just starting out, this is essential reading for everyone involved in social media communications in the voluntary sector.

What does it cover?

Drawing on the latest research in this fast-moving field, and incorporating no-nonsense examples and case studies, this guide covers:

  • Writing a social media strategy for your organisation
  • Getting your message seen and heard amid the noise
  • Crafting social media content that prompts engagement and support
  • Understanding analytics
  • Managing social media risk and problem-solving

Look inside

Have a look inside – to follow

About the author

Kerry Traynor

As a Senior Lecturer in Communication and Media and Associate Dean for Education of the School of the Arts at the University of Liverpool, Dr Kerry Traynor helps students develop understanding of communication and media industries and practices and forges sustainable partnerships between higher education and the creative and social economies


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