The Ultimate Guide to Marketing Your Charity 2024 - Speakers

Your speakers for The Ultimate Guide to Marketing your Charity! More announcements coming soon.

Your speakers

Kate Griffith

Designer, DSC

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Kate has been at DSC since 1994. She is the designer at DSC and does everything that is visual, from book covers to conference branding, advertising and online brochures.

The thing Kate loves about working at DSC is that she gets to be creative in so many different ways and seeing how we reach the people that use and benefit from our services.

Alexandra Fearon

Email Marketing Specialist and Founder of Maybe Later

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Alex has been building non-profit online communities that drive real-world change for nearly a decade.

Now she helps purpose-led organisations combine data, storytelling and automation to build email programmes that foster connection with supporters, raise money and help teams ditch digital marketing overwhelm, too

Tereza Litsa

Freelance Marketing Strategist and Trainer

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Tereza Litsa is a freelance marketing strategist and trainer working with nonprofits and purpose-driven brands to help them make their digital communications more purposeful.

With 11 years of marketing experience and 7 years working in the nonprofit sector, Tereza has trained and coached hundreds of nonprofits in digital marketing and communications - from planning a campaign to running ads.

Tereza is passionate about using social media for good and how it can be more impactful. They have been running the #ReclaimSocial campaign for the past 6 years and have received the Digital Woman for Good, Inspiring Communicator, and TechWomen100 awards.

Helen Olszowska

Managing Director, Seashell Collective

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Helen is a freelance writer for Charity Digital about all things digital, with an interest in emerging technology and AI.

She also runs a digital marketing collective called Seashell which has been supporting charities and purpose-led businesses since 2019.

Helen has worked with non-profits for 20 years. She got started in the health and social care sector before moving into human rights as UK Associate Director for Development and Outreach at Human Rights Watch.

Megan Marsden

Senior Strategic Partnerships Manager, Bowel Cancer UK

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Megan Marsden’s biggest passion is finding partnerships where the whole of the charity-company collaboration is greater than the sum of its parts.

As the Senior Strategic Partnerships Manager at Bowel Cancer UK, she has led the charity’s award-winning #GetOnARoll campaign as well as its largest ever corporate partnership with Andrex.

Before joining Bowel Cancer UK, Megan honed her skills in external relations and business development across a range of sectors including in education, disability and welfare-to-work.

Outside of the office, you'll find Megan exploring her Yorkshire stomping ground, soaking up time with her two young children and encouraging everyone to talk about their poo.

Niki Barton

Head of Marketing and Communications, Bowel Cancer UK

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With fifteen years' experience across fundraising and communications in the charity and local government sectors, Niki's led campaigns large and small from earthquake appeals to food waste collections.

She joined Bowel Cancer UK as Head of Marketing and Communications just as the #GetOnARoll campaign launched, and has helped nurture it from a supporter's suggestion to an award winning nationwide initiative, and on to a major three year partnership with Andrex, tackling embarrassment at talking bowel habits.

When not at work she can be found battling the mysteries of baking, or the mysteries of parenting small children. And sometimes both at once.

Athar Abidi

Head of Social Media, Cancer Research UK

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With over a decade's experience in the charity sector specialising in digital and social roles at the British Lung Foundation, Age UK, The British Heart Foundation, RNLI and currently at Cancer Research UK Athar has worked on a huge range of campaigns, social activations and crisis comms challenges.

In his current role as Head of Social Media at Cancer Research UK he oversees social for the main CRUK brands as well as Stand Up To Cancer and Race For Life.

Athar has always maintained a balance between early adoption and a healthy cynicism that has seen him innovate and establish best practise for social media within the charity sector.

Steve Allman

Leadership Coach

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It breaks Steve’s heart that, after leading and developing charities for over twenty-five years, he’s better known for cracking jokes about charities on LinkedIn, where almost 35,000 people follow his daily charity insights and inspiration. However, even on a crowded social media platform, there’s no doubt his posts stand out.

Steve’s a charity leadership coach who’s worked at every level of the sector from volunteer through to chief executive and chair and, as a consultant over the last 12 years, he’s supported a number of charities to understand and communicate their impact to funders, supporters and beneficiaries.

In this opening keynote, Steve will share his own reflections and practical tips to help your charity stand out, and no doubt there'll be some Dad Jokes too. Until then, you can find out more about Steve’s coaching and facilitation at and connect with him on LinkedIn.