ByJacqui Zanetti and Belinda Smith —Personal development —
Personal Development: Pause... To Perform
It’s vital to pause, think and consider before pressing the play button again.
ByMark Butcher, Principal at Better Bid Writing, Director MBA —
Personal development: If everyone is different – how can you manage them all effectively?
6 ways that NLP helps
ByFran Swaine, Platypus Digital —Marketing & communications, Writing —
The five secrets of writing great charity emails
When was the last time you emailed your supporters asking them to do something for your cause? Was it a generic...
ByJennifer Campbell, Charity copywriter, journalist and editor —Marketing & communications, Writing —
Writing engaging charity case studies: the basics
Compare: “Our 65+ club provides older people with somewhere to go to meet new friends on Friday afternoons.” With: “I...
BySarah Browning, Internal Communications Specialist, Browning York —Marketing & communications, Strategy and planning —
How to build an internal communications plan
Internal communication is only worth time and effort if it’s effective and adding value.
ByBen Wittenberg, Director of Development and Delivery, DSC —Policy —
Why most of what's written about charities is total rubbish
Charities – individually and collectively – seem to be under constant attack at the moment. The misdeeds of a minority...
Policy, campaigns & research —
Fundraising Review: Is the charity sector guilty as charged?
It’s been hard to miss the tsunami of criticisms that charities have faced about who and how they ask for...
ByJennifer Campbell, Charity copywriter, journalist and editor —Marketing & communications, Marketing, Direct and digital marketing —
Charity writing: How to edit copy
Always edit down your copy. Here are some tips on how to tackle this tricky task.
